.

semplice_aboutMe_picture2
nice-to-meet-you

.

I’m Edith — a Senior UX/UI Designer & Engineer who blends human-centered design, systems thinking, and front-end fluency to build intuitive, scalable digital products. With 5+ years of experience across AI-powered healthcare, legal tech, eCommerce, and design systems, I specialize in translating complex requirements into elegant, accessible user experiences.

My design career began long before my first job — customizing MySpace layouts as a teenager. That early curiosity evolved into a cross-disciplinary skillset spanning graphic design, UX/UI, research, and development. Today, that hybrid background helps me bridge the gap between designers, developers, and stakeholders to create solutions that are both thoughtful and technically feasible.

What I’m best at

  • Design Systems & Scalable UX
  • AI/ML Product Interfaces
  • Human-Centered UX Research
  • Interaction & Interface Design
  • Front-End Collaboration (HTML/CSS, Vue.js)
  • Accessibility & Inclusive Design

My Approach

I combine analytical thinking with empathy, using research and rapid prototyping to uncover insights, validate decisions, and deliver meaningful outcomes. Whether I’m designing a clinical AI tool that reduced patient LOS by 30% or systematizing UI patterns for a multi-team platform, my goal is always the same: clarity, consistency, and impact.

Beyond Work

Outside of design, you’ll likely find me traveling, photographing architecture, watching Champions League matches, or recharging at rock concerts. Creativity doesn’t just come from screens—it comes from experiencing the world.

Let’s collaborate on work that matters. Reach out below—I’d love to connect. ✦

.

Resumé

Experience

UX/UI Designer | Tech Island | Apr 2021–Present

  • Led mixed-method UX research (interviews, surveys, usability tests) that uncovered 4 key user friction points, guiding product priorities and design direction.
  • Audited 12+ competitor platforms, identifying UX gaps that informed new design principles and positioning.
  • Redesigned a complex online decorator tool, reducing steps and creating intuitive interaction patterns that became the team’s go-to reference for future features.

UX/UI Designer & Developer | LKMX Software | Aug 2017–Mar 2021

  • Contributed to the AI/ML clinical platform Peach IntelliHealth, redesigning dashboards that supported a 30% reduction in patient Length-of-Stay (LOS) during pilot implementation.
  • Designed interactive components for Will Smith’s Bel-Air Athletics merch drop, featured on The Ellen Show and CBS News, showcasing high-impact eCommerce design.
  • Developed 50+ Vue.js components aligned with Figma specs and contributed to LKMX’s first component library, improving consistency across 10+ applications.
  • Delivered end-to-end UX solutions for multiple web and mobile products, adhering to design system standards.

Freelance Web Designer & Developer | Feb 2016–Aug 2017

  • Redesigned websites using mobile-first UX principles, improving clarity and navigation across devices.
  • Implemented PHP/MySQL integrations to streamline checkout flows and database operations.
  • Enhanced legacy GUIs with responsive layouts and updated visual hierarchy.

Graphic Designer | Hemtack, S.A. de C.V. | May 2015–Jan 2016

  • Designed 50+ custom sports uniforms, balancing branding, ergonomics, and production constraints.
  • Collaborated with sales and production teams to optimize designs for feasibility and client satisfaction.

Skills

Design

  • Figma (Advanced), Design Systems, Atomic Design, Prototyping, Wireframing, UI Design, UX Design, Responsive Web Design, Typography, Visual Hierarchy, Brand Identity, Data Visualization

Research

  • User Interviews, Usability Testing, Affinity Mapping, Competitive Analysis, Human-Centered Design, Accessibility (WCAG).

Technical

  • HTML, CSS/SASS, Vue.js, JavaScript (basic), Front-End Collaboration, Git.

Collaboration

  • Agile, Cross-Functional Communication, Design Sprints, Product Strategy Alignment.

Education & Certifications

Stanford University Online (2025)

  • Human–AI interaction, ethical AI design, LLM workflows, and AI-focused prototyping. — See credential

Google UX Design Specialization (2021)

  • UX research, wireframing, prototyping, responsive design. — See credential

Bachelor of Engineering in Digital Graphic Design (2014)

Bachelor of Arts in Management (2014)

  • Dual background in visual communication and business strategy.

.