Glow, Arabian perfumes

Glow, Arabian perfumes is a distinguished local perfumery introducing the unique and luxurious world of authentic Arabian perfumes to the Western market (specifically Mexico, starting in 2021). These perfumes offer a compelling alternative to traditional French (spray) fragrances, boasting vegan, alcohol-free, and cruelty-free formulations.

This project involved a comprehensive approach, encompassing the creation of a captivating online presence from the ground up, alongside the establishment of a refined brand identity to resonate with a new and curious clientele.

Goal

To establish a sophisticated eCommerce website facilitating online sales in the Western market; develop a cohesive brand identity reflecting the luxury, heritage, and ethical values of Arabian perfumery; and create compelling marketing materials that educate the target audience and drive brand awareness.

Target Audience

Discerning Western consumers in Mexico looking for luxurious, long-lasting Arabian perfumes that are also vegan, alcohol-free, and cruelty-free.

Role & Responsibilities

• Lead designer and developer.

• Led the web development, brand identity design, and creation of marketing materials for Glow's Arabian perfume launch in the Western market.

Logo Rebranding

Inspiration, Ideation & Design