Authentic Arabian perfumes (oil-based, long-lasting, vegan, alcohol-free) are genuinely different from the French spray fragrances that dominate Western shelves, but introducing a new category to a Western audience requires design that earns trust before it asks for a purchase.
I led the full scope for Glow's 2021 Mexican launch: brand identity from logo to style guide, marketing materials, and a custom WordPress e-commerce build. Everything a new luxury brand needs to show up credibly from day one to a market encountering the category for the first time.
Three months after launch, TV Azteca Baja California's Sales Department reached out unprompted to explore a promotional partnership, drawn in by the site's visual quality and responsiveness.
Logo Rebranding
Inspiration sent by the client
Safe zone: vertical and horizontal.
Then and now.
Mockups
Stationery
eCommerce Website
What happened next
Three months after the website launch, the Sales Department at TV Azteca Baja California reached out unprompted to explore a promotional partnership, also praising the site's visual quality, build, and responsiveness. Conversations are ongoing.
Designed and developed in 2024; launched in 2025. Website currently live.
