Glow, Arabian perfumes

Authentic Arabian perfumes — oil-based, long-lasting, vegan, alcohol-free — are genuinely different from the French spray fragrances that dominate Western shelves. But different, in a luxury retail context, requires explanation. And explanation requires design that earns trust before it asks for a purchase.

Glow Arabian Perfumes launched in Mexico in 2021 as the first local purveyor of authentic Arabian fragrances — and needed a brand identity and digital presence that could communicate luxury, heritage, and ethical values to a Western audience encountering this category for the first time.

I led the full scope: brand identity from logo to style guide, marketing materials, and a custom WordPress e-commerce build — everything a new luxury brand needs to show up credibly from day one.

Goal

Build a sophisticated brand identity and e-commerce presence that positioned Glow as a luxury destination for consumers discovering Arabian perfumery for the first time — educating while converting.

Target Audience

Discerning consumers in Mexico seeking premium, long-lasting fragrances that are also vegan, alcohol-free, and cruelty-free.

My Role

Lead Designer and Developer. Brand identity, logo design, marketing materials, web design, and full front-end WordPress development.

Logo Rebranding

The logo was redesigned to carry the weight of a luxury brand — refined, memorable, and adaptable across contexts. Safe zone guidelines ensure consistent application across all formats.

Inspiration, Ideation & Design