Solar Fortún

Valle de Guadalupe is Mexico's premier wine region, producing wines that compete internationally.
Solar Fortún is one of its standout producers — award-winning, quality-obsessed, and until this project, represented online by a digital presence that didn't come close to matching the product.
The brief was clear: build an online shop that earns the trust of wine enthusiasts before they've tasted a single bottle. Premium product, premium experience, from the first page load to the checkout confirmation.

I handled both the design and the full front-end development — custom WordPress build, responsive across all devices, with an e-commerce flow built for the way wine buyers actually shop.

Goal

Design and develop an online shop that reflects Solar Fortún's premium brand and prestigious accolades — creating a purchasing experience worthy of the product.

Target Audience

Wine enthusiasts, local customers in Baja California, and online buyers seeking premium Mexican wines.

My Role

UI/UX Developer. End-to-end front-end design and development — WordPress, HTML, CSS, SASS, full e-commerce functionality.

Design Process

Then & Now

Move the slider to see the transformation and compare.

Impact & Results

The new Solar Fortún site elevated the brand's digital presence to match the quality of its product — sophisticated visuals, intuitive UX, and a fully responsive experience that works as well on mobile at a restaurant table as it does on desktop at home.